Audio in marketing can be extremely effective when done right. Listening to a recording of something is often much more compelling than reading it. Many people are auditory, and find it easier to focus.
However, there’s a right and wrong way to do it. You obviously don’t want to have one of those sites that blast music when someone visits it.
This will probably do more harm than good. Here are ten tips to use audio to help your business:
#1) Use audio to increase opt-ins
Often times, adding it to your opt-in page can dramatically increase conversion rates.
#2) Use audio testimonials
Hearing somebody tell how good your product is much more powerful than reading it.
#3) Keep it short
In general, try to keep your audio two to three minutes or less. This is typically when people lose interest.
However, you can obviously go longer if the audio is a recording of the product itself. It’s only on your sales page that the audio should be brief.
#4) Have an audio version of your product
Many people are auditory. Therefore, they would much rather listen to a recording of your product than read it.
So offering this will probably increase your profits.
#5) Interview an expert
Find someone well known in your niche and interview them.
This can be part of your reason to get people to sign up for your newsletter.
#6) Do webinars
This is a one-way conference call. You can either have people attend it live or not.
As long as you record it, you can then use that product as a bonus for your main product, or simple a pre-sale as a way to get people to opt-in to your newsletter.
This is better than webinars for allowing interaction with those who attend the live event, because it allows them to ask questions.
Webinars don’t allow interaction from the audience. Getting people involved will likely generate more sales.
#8) Use cheap software
You don’t need to buy the most expensive software.
A lot of people mistakenly believe they need the priciest application to get an effective recording, but this isn’t the case.
#9) Have good sound quality
It doesn’t have to be perfect, but you don’t want it to be fuzzy either.
This is true no matter what the audio is for, whether it’s a short recording on your sales letter, or the recording for your product itself.
#10) Outsource it
Many people simply do not want to record for one reason or another.
If that’s the case, there are a number of companies that will do it for you.
The bottom line is, audio in marketing can be extremely effective for boosting your business.
Implement one or all of these tips, and you will see good results from it.
You can learn more here about how to use video marketing as well as the specifics of how to set up your YouTube channel for video marketing.
Did you like this blog post?
Well first, share it so someone else can get some good advice.
Then, subscribe so you don’t miss more – either subscribe to my RSS feed at the bottom of this page, or find the little guy waving at you on the bottom of the page and sign up to get my free ezine and gifts for my subscribers!
Click here to post comments
Join in and write your own page! It's easy to do. How? Simply click here to return to Internet & IM.
"Power Tips" magazine is back!
You Get A Free Complete Self Help Report delivered to your email box every edition, plus you get a free PLR article and other great gifts!
SUBSCRIBE BELOW ... I promise you will want to USE what you learn!
I really want to know what you think of this site, this page, and to hear your tips or suggestions about it.
So please share your story or simply add a Comment in the comment box.
If you feel that the information on this page has been useful to you please give it a Like or share it with your friends - thanks!!
"You are a life Saver!!
I recently discovered this site and I can tell you that my life
has not been the same. I now come here EVERYDAY and spend at least 1
I used to spend that time browsing online fashion and beauty
magazine which just means that I spend more. Now I have replaced that
habit with coming here.
In future I will think about contributing articles as well. Thank you! Thank you!! Thank you!!! and God bless"
Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. As an Amazon Associate I earn from qualifying purchases. Product prices and availability are accurate as of the date/time
indicated and are subject to change. Any price and availability
information displayed on [relevant Amazon Site(s), as applicable] at the
time of purchase will apply to the purchase of this product.