Deciding What Courses to Invest In When Building Your Online Business

Once you have a business model in mind that you think you may want to try, start looking for a course to teach you what you need to know.

Start with one and then after completing it, move on to another.

There is no one soup to nuts course for you.

Every seller will have a slightly different strategy and concept – and it’s likely that you’ll pick up a few golden nuggets from each one, rather than follow one course verbatim for your entire career.

Know where to look for courses. You start by asking in a forum or asking a reputable blogging what his or her recommendation is for learning a specific business model.

You can also Google things like “best Amazon affiliate course” to see what comes up.

Look for discussions, not blatant promotions written by someone who is just out to make a quick buck.

Evaluate the reputation of the sellers.

Look for real information – does he or she respond to emails? Are refunds difficult to get if there’s a problem?

Are they known for quality or have they had to reinvent themselves under an alias one too many times?

Look for honest reviews, not promotions. You want thorough reviews by someone who actually purchased or owns a copy of the product and is explaining to you what makes it good (as well as what’s lacking in it).

Actually read the entire sales copy – even between the lines.

So many people buy on a whim – using either recommendations only or headlines only to go by. You need to read every word.

And if you don’t understand something, email the product creator and ask before you buy.

Don’t buy and then say to yourself, “Well if it’s not what I wanted, I’ll just refund.”

That can get you blacklisted – not to mention it damages the seller’s ranking for sales.

Don’t order it until you have time to implement it.

If you’re swamped without a second to spare, then now is not the time to be trying to launch an online business.

When you have at least an hour each day or a few times a week to implement a new course, then buy it and begin implementing it right that minute.

You can even start a blog and conduct a thorough review of your implementation process, helping you make some affiliate sales along the way.


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What’s your biggest issue with branding your business? How do you grow your own niche Leadership or online Branding? – Can you think of any additional tips you can share with others?

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