How Using Pinterest The Right Way Can Increase Your Sales
by Alexander Kitingan
Businesses looking to expand their sales should include Pinterest into their social media strategy. Pinterest users spends more money on products that are shown on the site than any other social media website, according to research. The average Pinterest user spends approximately $180 while Facebook users spend an average of $85, reports Bottica.com. Sephora, the world's largest online retailer reports that their Pinterest account produces 15 times more sales than their Facebook account.
Register And Verify Your Business
The first thing a business needs to do is register and verify their business on Pinterest. Verifying your business prevents others from imitating your products and ensures your visitors that your business is legitimate and not a knockoff brand.
Come Up With A Content Plan
Once you have set up your account, you will need to identify the products and images that will be pinned to your Pinterest board. For example, if your business specializes in one of a kind jewelry, you will want to share images and topics concerning jewelry. You should not include topics that are not relevant to your business, such as cooking, driving or holiday spots.
When it comes to Pinterest, the number of followers are not as important as the quality of your followers. You want followers that are interested in purchasing your products. This is why it is vital to select your categories and boards carefully. If you are having difficulty coming up with topics and creating pins or feel it is too time-consuming, check out sites, such as Ahology, that allows you to post pins from other users without risking copyright infringement.
Create Images That Get Noticed
The best way to garner a band of dedicated followers is to make sure that every pin counts. This means that each pin uses stunning images. Curalate, which is a marketing and analytics suite for visual social media platforms determined that pins featuring full backgrounds using earthy colors, such as browns, reds and greens and a 2:3 width:length pixel ratio were pinned and shared more than any other image. To help ensure your pins meet this recommendation, hire a professional photographer to photograph your products.
When you are posting beautiful images include content that will help your audience. Using the above example of a one of a kind jewelry store, the pins should showcase the uniqueness of the jewelry and include how to information, hints and tips on keeping jewelry looking amazing, how to organize your jewelry and other useful tidbits.
Rich Product Pins
Each of your pins should be Rich Product Pins. This type of pin links back to your site and prevents others from fraudulently using your pins. It should include information on pricing and delivery costs and times. Rich product pins automatically update when there are changes on your website such as sales. These pins are a great way to keep you Pinterest presence up to date.
Mobile Friendly Website
Another important part of your social media plan is to make your website mobile friendly. Mobile users are growing at a faster rate than desktop users. In fact, approximately 50 percent of Pinterest's traffic comes from mobile users. If a Pinterest user clicks on your pin and it takes them to a non-mobile friendly website, they will leave your website, costing you a sale.
Have a Pinterest button on your website. This will help visitors share your images with their followers which will result in more sales. Let your visitors work for you by allowing them to pin your images to their boards and share them with their followers.
Update Your Boards Consistently
Keep your boards updated and lively. Followers who are not seeing new pins will eventually leave. However, businesses who actively add new pins will continue to increase followers.
Use analytics to help you determine the most popular pins on your social media account. Once you have determined what makes those pins so popular, post similar pins. Doing this will expand your follower base which will generate more sales.
Pinterest is a research site that many users reference when looking for new products. The audience on Pinterest is more poised to buy than on many of the other social media sites. Follow these tips and watch your profits explode.
Alexander Kitingan is a successful marketer and two time Amazon Kindle best selling co-author. Learn more about Alexander and his powerful and effective marketing techniques at Agency1Alexander.com
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